Before you get started, you’ll need a basic marketing plan for your hotel, agency, or attraction. 101 Huntington Ave, Floor 7 If I can be of any assistance to you, please contact me.”. Social media is a wonderful tool for the travel industry. Host this night in your home, event space, or restaurant depending on the number of attendees. Google identified four key moments where you need to win over travelers: Travel Marketing Tip: People are thinking about and researching trips all the time. Where do they find their information?Xtensio has a great free tool that will guide you through this process. As Bing research found during a recent six-month period: Travel Marketing Tip: Many travel consumers plan far ahead. Download our free guide by completing the form to the right or by calling 1-888-611-1220. An emotionally brilliant advert for a state that is known for its outdoors lifestyle and all the brilliant things you can see. PWA’s are touted as being ‘the future of mobile’ and something you might consider for your business. Spring is the time of year when many people start researching and booking their summer travel plans. Find the perfect trade show by checking your local chamber of commerce, event center schedule, fairgrounds, or even call your nearest mall to set up a table or booth during a specific time. Read more about the campaign here. Whether it’s engagement season, summer break, or time to deck the halls, email your clients on a consistent basis to give them travel ideas and tips for all occasions! Read more about the campaign here. But they do a lot of research before booking those trips. Get a subscription to a library of online courses and digital learning tools for your organization with Udemy for Business. Many of the people that leave your website without making a booking can be converted into customers with the right retargeting strategy. That way you never miss an opportunity to track and monitor traffic, and continually work to improve leads and conversions. Unfortunately, today's customer journey is often far more complex. Travel Marketing Tip: Now we're past the ideas and inspiration stage. Jac is a savvy digital marketer and content writer. Our course, How to Interview Your Customers and Get Useful Feedback, is a great guide to surveying your customers effectively. In one case, a woman named Amy did 34 searches, watched five videos, and visited 380 web pages while researching her trip to Disney World. Put your email list to work with Constant Contact. Most importantly, don’t forget to nurture reviews and respond accordingly if the need arises. If you’re not comfortable in this space, then find someone who is. And that really is the actual flight number and where it’s flying in from. This data will be invaluable to your marketing efforts. Your website should be the cornerstone of your marketing efforts. When your passion is perceptible, your brand will sell itself to the right customer. A good newsletter will drive traffic to your site, encourage social shares and generate leads. The French national railway operator wanted to encourage more people to travel to their neighbouring countries via train. Having your 30-second commercial prepared is essential to marketing your travel agency stumbling over the words to explain it each time. Email marketing is one of the most powerful ways to attract customers back to your hotel or travel agency. Such an increase is achievable if you stop guessing and start using conversion testing software like Optimizely. Probably not, but you should keep it in mind and monitor what the travel industry is doing. When you write your brochures or website sales copy, focus on the experience your destination delivers. Follow and learn from some of the more successful tourism operators. Even if you only blog once a week, you’ll always have something to talk about with your fans, followers, and customers. Choosing the right platform and putting a strategy in place is important. Bing also broke down the percentage of family travel searches by age group: Based on this research, if your target market is family travel, we know that we want to primarily target women between the ages of 35 to 49. Often called an “elevator speech,” this is your opportunity to explain your business in a succinct message. Talk to the designer about your brand and help them to understand your ideal customer. Read more about the campaign here. If so, you aren't alone. When you’re a boutique hotel competing with well-known brands or a small agency competing with industry leaders, it’s tough to compete on price. They are the moments when you make decisions. Add your hotel to the leading aggregators and you’ll find maintaining a high occupancy rate simple. Yes, chatbots are a thing. The demographics of the customers you want to reach should be your first consideration. A great way of digital storytelling. Whether you operate a small hotel or your own travel agency, the key to earning repeat business is by offering an experience your customers can’t wait to return to. Yet every day, thousands of marketing departments around the world buy advertisements to reach an audience they know almost nothing about. These are the moments that shape your thinking. Without an effective marketing … Look closer and you’ll see that they’re actually very different from each other, occupying different niches within the luxury hotel category. (A different Google study said 90% of bookings happen on desktop.) Your newsletter content should focus on the current travel season. Email marketing drives more conversions than social and search, as reported by Monetate. 7 Ways to Make 2017 Your Travel Agency’s Best Year Yet, 31 Reasons to Be Thankful For Travel Agents, Reflections on My First Year as a Travel Agent, Travel Agent Tips: How to Sell U.S. Travel, Our 2020 Holiday Gift Guide for Travelers, Support Your Local Travel Agent this Small Business Saturday, Travel Agent Tips: How to Run Your Business During COVID-19. Blue doors were placed around Paris, which opened and gave people an immersive digital experience of what they could be seeing “next door”. According to Google research, 55% of leisure travelers go on just one or two trips a year. People who know and like your brand will be more receptive to your future messaging, and they're also more likely to convert. From new menu items to hotel renovations, hot travel deals to the finest seasonal destinations, there’s never a shortage of things to blog about. Do you live and breathe your travel business but struggle to market it? For example, the biggest [vacation ideas] search trends, according to Bing's research, include all-inclusive resorts, family-friendly vacations, and cheap vacations. Take a really good look. Learn the art of blog writing by enrolling in our course, The Blog Writing Workshop. From travel agencies to hotels, any travel-related business benefits from writing a company blog. Hire Social Media Strategist on Upwork, How to Start an Online Ticketing Business. These 11 travel marketing tips will help you attract more guests to your hotel, more customers to your agency, or more visitors to your attraction. Enroll in our Marketing Strategy course and create a marketing strategy for your business before you try these tactics. Here's how it works on Facebook, according to WordStream founder Larry Kim: Travel Marketing Tip: Use Facebook ads now to drive interest and generate the brand affinity you'll need later to drive more searches, more clicks, and higher conversion rates. Since repeat customers are so valuable, being able to keep in touch with your fans is a great way to develop an extremely powerful revenue stream. Bing Ads goes into this in detail in its Brand Term Bidding study. How can you put a marketing strategy in place if you don’t truly understand your ideal customers? So get them there – push your hard offers and deals. Travel marketing campaigns offer creatives the chance to think big and get their target market inspired to make those big ticket travel purchases. Would you travel to a destination you knew nothing about? In fact, as detailed by Think With Google, one person can have hundreds of interactions with brands while researching their travel. Read more about here. Lock in information nights and ask your suppliers to present or supply marketing material. Competition is high, ROI can be low, and visibility is key. Ask guests for their email address when they check in to your hotel, and send out a message to your list a popular vacation season is approaching. Copyright © 2020 KHM Consulting Inc. All Rights Reserved. Consider your objectives and your target market carefully. Enroll in our course, Crafting a Marketing Message That Sells, to learn more about conveying the right message to your audience. You can test the speed and performance of your site using Google’s Test My Site tool. Customer Personas | Website | Micro Moments | Graphic Design | Social Media | Email | Online Advertising | Video | Content | Online Reviews | Mobile | Progressive Web Apps (PWAs) | Leverage Your Suppliers | Live Streaming | Chatbots. With a little creativity, you can implement NFC in your brochures, itineraries and more! Marketing your business to your clients is an important part of being a travel agent. Their demographic information is valuable, but beyond that, you need to ask yourself what drives them when researching, planning and booking.