Apple Inc. has the opportunity to exploit this smart wearable technology. Apple Inc. has put a lot of emphasis and dedication into the design of its products. Bearing in mind that Apple is a technological leader with top brand equity, it keeps a high-profit margin that it commands over its products. For instance, the company is keen on automobile production with an inaugural Apple car expected in 2020. Customer... ...AP Other companies can try what Apple isn’t, but they’re easily crushed. There is no Bluetooth, expandable memory is absent, and battery is non removable battery. Emma is a researcher, content writer & blogger for www.gobigassignmenthelp.com which offers academic writing services for essays, research papers, dissertations, term papers, capstones, lab reports and thesis papers at affordable prices. * Apple Computers are expert in developing own software and hardware. Based in Cupertino, California, Apple Inc. was founded by Steve Jobs in 1976. * ITunes Music Store is an outstanding source of revenue, especially with the iPod and its availability to access Windows platform. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. Users can make a call by simply tapping a name or number in the address book, a favorites list, or a call log. • Apple iPhone applications are not available. The company has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. The idea of being a leader requires that your brand equity be high. The following are the most recognizable weaknesses in Apple Inc. Incompatibility is the main issue in Apple as most of its products are not compatible with third-party accessories and software. If you want to listen to music, you have to either buy their Air Pods (Bluetooth headset) or a dongle. Having the first mover advantage, Apple Iphone is still going strong. Everything is just extra (but many consumers would argue it’s necessary). 1.0 Introduction Apple has an opportunity to expand its distribution network to increase its sales and growth. • Integration iPod in iPhone. Speaking of Android, that system is the iPhone’s biggest competition. It is the opportunities that influence the policy direction of the business. Many people are thrilled by the HD camera Apple likes to say is a major tool professional photographers use for their photoshoots. At that time, the opportunities will grow even further for Iphone because there is a lot of market pending to be covered by Iphone. The concept comes out during Apple’s simplistic yet vibrant dance commercials for the iPod touch. Name Industries served Apple Inc. Computer hardware Computer software Consumer electronics Digital distribution Worldwide U.S. Tim Cook $ 156.508 billion (2012) $ 41.733 billion (2012) 72,800 Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. Brand equity – Apple is one of the top most companies of the world for its brand equity. Accessories – The accessories market is never ending, and the more company accessories that Apple manufactures, the better profits they will get from return customers. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. The content on MBA Skool has been created for educational & academic purpose only. Our website is made possible by displaying online advertisements to our visitors. So people have started expecting more unique products from a company like Apple. Other colossal names in this space know this. iPhone users typically have no problem buying the next upgrade, even if it’ll cost them thousands out of pocket. It’s easy for businesses to come out of the woods because they only have to offer one simple thing: a cheaper smartphone. This greatly threatens Apple’s market penetration. The variety and features offered are very high in a brand like Samsung. Brand identity is one of the biggest strengths of Apple Inc. All their products reflect their beautifully designed logo, aesthetic, simplicity, and creativity. This SWOT Analysis of the iPhone breaks down the best, worst, and questionable aspects of this favored smartphone device. Guided by the strategic issues highlighted in the SWOT analysis above, it is advisable Apple Inc. to aggressively continue developing and innovating new products. Since its inception, Apple has continued to present into the market high-grade products one after another. Besides, its pricing policy is such that the price doesn’t break in the market thus you will find Apple selling at the same price tag in different retail stores. The recent events have significantly affected and disrupted its operations. - Success of Apple iPhone is a viable stepping stone for Apple to attract new users who previously had not owned an Apple computer. Besides, the company stands to benefit from diligent marketing and promotions. To increase profit margins and command a stronger market base, Apple should consider utilizing artificial intelligence. Compared to Apple’s performance in the same quarter last year, this is a rise of 5 percent. With such a high priced phone you expect more features from the phone. For Apple to emerge the victor in this competition, it has to introduce new cutting-edge technologies in their products or consider revising its pricing strategy. * Apple’s niche offers the company with certain cover from the direct price competition. Since Apple offers no lower-end alternatives, consumers will switch to other manufactures in the face of falling incomes. Apple is highly dependent on China for its manufacturing and supply chain. As such, the concentration of Apple on its sales and service distributing is nothing but legendary. SWOT Analysis: iPhone and Apple as Apple Inc’s view Strengths • Recognition Brand. No Steve jobs anymore – Many of Apple followers were staunch Steve jobs fan. S Closed ecosystem gives total control of user experience from R&D to retail sale. • But at the same time as technology progress and smart phones get cheaper companies also have a great chance to aim people who want amusement. * CEO Steve Jobs. This lack of new products might become a threat to the followers of Apple iphone. SWOT Analysis of iPhone by kasi| SWOT Analysis After reviewing the market, Apple has shaped and designed a phone series known as iPhone. Wide developer support / control in the hands of users – Google play came long after the Apple developer network.