We all have our opinions on what is or isn’t wrong with the Shea Moisture campaign, but one thing that’s often overlooked in the natural hair community, is how many of the brands are not just Black owned, but actually owned by Black women. “Sundial Brands will operate as a standalone unit within Unilever,” read Unilever’s initial press release. I’ll give up everything else, but my carol’s daughter shit stays.”, Listen… i’m not about to abandon carol’s daughter. During this time, her line was valued at $27 million. From the kitchen sink to the hair salon, all things Black hair care. View more posts. Black Twitter has jokes as usual, as they drag the brand with multiple comments stating: We are using cookies to give you the best experience on our website. A Black woman owning a brand is definitely a selling point that will be noted. The brand was initially started in Harlem in the early 1990s by Richelieu Dennis and Nyema Tubman, who are Black. This means that every time you visit this website you will need to enable or disable cookies again. Until now that is.. One blogger stated that there are ways to figure out who actually owns a brand, because if a black woman owns it, you will likely have no trouble finding her name, website, or social media accounts, as a black woman owning a brand is a selling point. “She may be white-owned now (l’oreal), but she was made by a black woman. Shea moisture??? Same for As I Am founded by the same man who owns KeraCare under the Avlon Umbrella, Dr. Ali N. Syed. And she got this black woman’s hair looking like magic after a wash day. Cantu is owned by PDC Brands, and in February 2020, the company made Alex Tosolini, a white man, the CEO. Take for instance Cantu, which does a great job hiring Black women but is owned by white people. BlackHairKitchen covers all things Black hair care, from the kitchen sink to the hair salon. The 17 year old company has been said to be one of the fastest-growing multi-cultural hair care companies in the country. This isn’t necessarily a bad thing, but let us be clear here, Black women are still far behind in profiting from the industry they self-sustain. I need something I can use year round. If you disable this cookie, we will not be able to save your preferences. And she got this black woman’s hair looking like magic after a wash day. start your own line. Its not that hard and as you can see you reach others already worldwide without a marketing team. Many took to Twitter in disappointment as some shared laughs that the product is not that good anyway. As part of the agreement, Unilever and Sundial are creating the New Voices Fund with an unprecedented initial investment of US$50 million to empower women of color entrepreneurs. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Natural women of color are shocked, but not really – as it is revealed that the owner of the ever popular natural hair product Cantu, is a Caucasian man. Some expectations have been shattered for people who advocate supporting Black-owned businesses after social media revealed certain brands aren’t wholly owned by Black people. Walker, and nyakio — all co-founded by Dennis. This website uses cookies so that we can provide you with the best user experience possible. Your email address will not be published. She may be white-owned now (l’oreal), but she was made by a black woman. “Listen… i’m not about to abandon carol’s daughter,” one Twitter user wrote. The intention is to scale the Fund to US$100 million by attracting investments from other interested parties.”. Take for instance Cantu, which does a great job hiring Black women but is owned by white people. Some of our favorite products for Type 4 natural hair and more specifically 4C Natural Hair that is so often left out of the conversation are: Need a guide for your type 4 natural hair, pick up our $5 e-book the GUIDE FOR THE EXTRA-KINKY-COILY GIRL| 4C+ NATURAL HAIR GUIDE. The brand pic.twitter.com/aaI7PNfB7j. With the recent fallout over the Shea Moisture advertising campaign and then their support of a man who makes a living pushing out anti-Black woman messages, many have been looking to support other natural hair care companies. Your email address will not be published. Here’s a list of Black women owned natural hair care lines, with many of them expanding into the body care industry. Published April 26, 2017 . Depending on the weather, I can’t do glycerin and aloe. I’ll give up everything else, but my carol’s daughter shit stays, — Ba Sing Sam (@damn_sam923) June 9, 2020. SheaMoisture was one of the first to start trending on Twitter when it was revealed that the personal care brand was no longer Black-owned. A good rule of them in figuring out who actually owns the company: if a Black woman owns the brand you will have problem finding her name + picture on the website or social media accounts. 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You can find out more about which cookies we are using or switch them off in settings. Although Cantu has done a great job of hiring black and brown women, the company has made a point of keeping the actual owner’s identity private. 20 Tweets Dragging Roseanne Barr To A White Privilege Hell, 5 Black Women To Consider For Next Supreme Court Justice, Breonna Taylor Documentary Sets A Premiere Date On FX And Hulu, Video Shows Racist Woman Calling Cops On Black Joggers: ‘You Africans Are So (Expletive) Violent’. Another brand that hit people hard when they found out it wasn’t Black-owned was Carol’s Daughter. However, in 2017 the British-Dutch consumer goods company Unilever acquired Sundial Brands. Either way, side-by-sides started popping up with the caption “the owner vs. the brand” just so people could be in the know. Required fields are marked *. Florida Police Association Recruits ‘Racist’ And Jailed Cops: ‘We Got Your Back!’. “Sundial’s founder, Richelieu Dennis, will continue to lead the business as CEO and Executive Chairman. Although Cantu has done a great job of hiring black and brown women, the company has made a point of keeping the actual owner’s identity private. As always, it’s now left to the consumer to decide who they’ll support. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. I wish I could find products that weren’t loaded with coconut oil, glycerin and aloe. The average consumer wouldn’t know this because there’s no talk of who owns the brand unless you work directly with them. The owner on the left CEO & founder of universal beauty group VS. Save my name, email, and website in this browser for the next time I comment. on Ten Black Women Owned Product Lines for All Types of Natural Hair. Another brand that hit people hard when they found out it wasn’t Black-owned was Carol’s Daughter. 15 Black-Owned Hair Care Brands You Need to Know So many ways to buy Black! The product is apart of a larger company, Sundial Brands which include SheaMoisture, Nubian Heritage, Madam C.J. Deep Conditioner: EdenBodyWorks Coconut Shea Hair Masque. She started her brand in the early 1990s as well in New York — Brooklyn to be exact. Product, packaging, e-commerce are streamlined already. Same for As I Am founded by the same man who owns KeraCare under the Avlon Umbrella, Dr. Ali N. Syed. I feel deceived, fooled, bamboozled, hoodwinked, duped, betrayed, bewildered https://t.co/r1XXfjIifO. Despite the entrepreneurs of color development initiative accompanying the acquisition, people today were still shocked that SheaMoisture wasn’t completely Black-owned. Before Tosolini, James Stammer, who … Its like all of these brands have a one size fits all mentality. The average consumer wouldn’t know this because there’s no talk of who owns the brand unless you work directly with them. Copyright © 2020 Interactive One, LLC. This brand was also founded by a Black person, Lisa Price. What these other companies are really doing differently than Shea Moisture is simply packaging their products in different bottles for different audiences.