The “virtual meal” provided the emotional trigger that made customers visualize, and eventually order, their made-to-order selection. If you give them what they want, they’ll tend to be loyal to your brand. Author Joseph Pine II, states that "every customer is his own market.". The findings reveal a gap between American consumers’ growing expectations for customized products and their view of companies’ ability to quickly deliver on them. Since the late '80s many consumers have desired products that meet their exact needs. This concept can be elevated by a company through mass customization. “At a time when product personalization is commanding premium prices and driving customer loyalty, companies can’t afford to produce one-size-fits-all products,” said Vicki Holt, president and CEO at Protolabs. Digital technology and social media have altered consumer expectations, where we expect to be a co-conspirator in brand, having earned a voice in the process of product development and packaging design. The findings reveal a gap between American consumers’ growing expectations for customized products and their view of companies’ ability to quickly deliver on them. She keeps up with the latest design news and always has some coffee in close proximity. Lexie Lu is a freelance graphic designer and blogger. Big-box retailers may even stop carrying the product, which can hurt your bottom line. And while most of us have known of this as the “Ikea effect,” today’s buyers want more than just a packet of tools to feel empowered. Study: Bad return experience knocks off loyalty, Report: BOPIS key to 2019 holiday success, Why B2Bers need to build stronger relationships, Expert: Why customer-centricity is more important than ever, Reports: Shopping early and often for 2020 holidays, Top tips to improve quality of branded content, Experts: How to thrive through 2020 holiday season, Brands: How to use social to drive digital transformation, Report: CTV impressions spike, here's how to connect, Study: Privacy influencing more purchase decisions. What customers are seeking now is customization. You could even take a cue from ”that” famous soft drinks manufacturer and stitch your customers’ names into the fabric. Join us, and you'll immediately receive the e-book The Top 5 Practices of Customer Experience Winners. It is a distinctly different way of thinking about consumer centricity, and it gets to the heart of what that concept really means. They want furniture which is special to them – and that represents their own style, taste and personality. What’s more, they want it tomorrow, if not today! CustomerThink is the world's largest online community dedicated to customer-centric business strategy. But still, even the greatest organizations struggle with balancing consumer centricity and profitability. You also need to understand how the new equipment (sensors, plugs etc.) delivery. Learn the best ways to prove the business value of CX, including ROI advice in customer feedback, customer service, and CX infrastructure. We made it easy for you to exercise your right to vote! One example of a company that offers customization in this vein is Formula Boats, where the consumer can create a custom boat. Almost half of Millennials see their upgrade frequency increasing. In the automotive industry, customization is longer limited to luxury brands. at the buyer's discretion. No longer does "one size fit all." By offering customized options now, you are doing market research that will allow you to easily reach your target demographic when other competitors finally jump on board. Study: Consumers want online customization Consumers are no longer satisfied with simply finding a good deal after a long search online. Transforming the way companies market, sell, and service their customers, 7 Tips for Hiring the Right Demand Generation Agency (+ the Best Ones for 2021), 8 Tips for Creating Business Services Pages That Close Customers, 7 Top Healthcare Marketing Challenges (+ Tips for Driving Revenue), 5 Benefits of Using Customization to Give Customers What They Want, Those aged 18 to 34 in 2015 made up 75.4 million of the population. Organizations that get this right through “mass customization” will paint new opportunities of growth in every color…as well as black.