When you tailor content to a specific target audience based on... 2) Homepage personalisation increases sales. Therein the similarities…, To increase sales, you must first understand your consumers. How can marketers increase their chances of successful martech investment? Given the choice, most people will choose to shop at store #2 and get their dream t-shirt, safe in the knowledge that nobody else has the same one. In the first, you can choose a design from a catalogue of 100 different images and patterns, all beautifully designed by talented graphic designers. People like to be shown products that fit with their personal preferences and are aligned with what they’ve purchased previously. In the online world, e-commerce websites will adapt their recommendations according to what you’ve already bought. to improve your user experience. More information can be found in our Cookies Policy and Privacy Policy. This roundup includes news about email open rates, app installs, digital transformation projects, and lots more too. Or as, Why brands need to combine digital self-service with a human touch, How local languages should influence your search & advertising strategies, The best digital marketing stats we’ve seen this week, The role of personalisation in customer loyalty post-Covid, The vital role of ‘slow data’ in ecommerce. With technologies like CRM and data analytics, companies can save the information of each customer and use it to offer products or services adapted to their tastes and preferences. If you continue browsing, we assume that you consent to our use of, But is personalisation still worth it? As each of these seven statistic-backed reasons show, personalisation is incredibly beneficial to your bottom line—and its ability to increase your revenue is only set to grow. Or as Ashley Friedlein suggests, does it merely need re-defining? We caught up with Toni to find out what it was like to launch a new website and brand during a pandemic, and how Covid-19 has changed her daily working life. In an increasingly competitive landscape, building customer loyalty is one of the biggest challenges marketers face. If that figure surprises you, just listen to this:1 in 5 of these consumers would be willing to pay 20% more for a personalised or exclusive product! Today, customers expect companies to tailor their products or services specifically for everyone. And if they aren’t personalising they may well be missing a trick. In this way getting personalisation offers right could increase your market share, with more customers preferring your brand over competitors. Today, it’s possible to have Alexa summon a Lyft and design a pair of custom Nikes without leaving the house. Family? The Roland DG websites uses cookies for personalised content and ads, to provide social media features and to analyse traffic on our website. In this blog post we explore seven reasons why personalisation is important, supported by figures taken from industry research. Simply sign in below. This indicates a shift in consumer mentality away from monetary cost, and towards inherent value. And the homepage is a place where personalisation can have a big effect. This means that while their personalised product is being created, customers have more time to browse and possibly even generate more sales. < Unlock your creativity with custom-printed keychains, Which one word tells your Roland Hero story? It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days. Top use cases for Marketing Automation in Education and Online Learning, 7 tactics UK marketers can learn from Singles Day, China 2020, 4 RFM segments successful marketers are using to accelerate lifecycle automation results, How to nurture customers new to ecommerce, Best Practice Guide to Marketing Automation for Acquisition, 5 reasons why marketing automation is essential for retail marketing, 30 Email Marketing Statistics to Shape Your Strategy. Our website uses cookies to improve your user experience. More people might be shopping online than ever before, but the concept of loyalty within retail has arguably been thrown up in the air. You can change your cookie settings at any time. But in this era of mobile-first, do-it-yourself, digitally-driven experiences, some brands have forgotten that consumers still need a helping hand.