In addition, about 14.5 % of its $274 billion in ... 2. Nonetheless, Sony does not only dominate the video game industry, but it is also a leading developer, manufacturer, and supplier of top of the line consumer electronics. Even Apples own Mac computers run on Microsoft operating systems. Its video game consoles, i.e., Sony PlayStation have given brand Sony a notable dominance over the video game market. Today 90% of computers both mobile and desk-based utilize Microsoft software. Today, Lenovo employees over 27,000 employees and has reported an estimated revenue of $45 billion in the financial year of 2017. Xiaomi is a Chinese company that develops, manufactures and supplies smartphones and consumer electronics. As a result, Hewlett packard is a strong Macbook competitor and competitor for all Apple laptops. Let's stay in touch :). You must know that the founder of Microsoft Bill gates put in every effort to ensure that his company achieves its intended goals, mission and visions. There is stiff competition between these two brands, especially for the computer, smartphone, and entertainment media markets. Brand loyalty is the main reason for this success together with exceptional revenue growth which spiraled from 8 billion US dollars in 2004 to 234 billion by the end of 2015. Today with over 300, 000 employees worldwide, HP Inc. competes with top brands like Apple, Acer, and Dell. Together they have raised over 56.3B between their estimated 2.8M employees. Feel free to comment below. Lenovo has an excellent range of laptops and has an in depth product portfolio. Acers partnership with Ferrari and entry into the smartphone market have seen the brand evolve from juts single market company into a diverse brand providing a wide range of computer products, hardware, software as well as mobile technologies.,,,, Distribution channels and supply chain of Tesco. He has a keen interest in business, hospitality and tourism management. I love writing about the latest in marketing & advertising. It develops and manufactures computer hardware and software products as well as smartphones. Lenovo is one of the Apple Competitors for all its products – Smartphones, Laptops and Tablets. Toshiba is rapidly expanding especially in its laptop niche and will most likely prove to be a formidable computer manufactures in the years to come. Microsoft and Apple have made huge stride through their years. The quality of these products is excellent, and their prices are affordable to all. Among these devices, laptops have mainly made brand Toshiba quite popular in the market. Here is a list of the top 11 Apple competitors; Dell is majorly known as a manufacturer of desk-based and mobile PCs. As of October 2019, Apple is the second largest smartphone company in the world with 22.09% global market share. Also, Microsoft licenses software products for computers. HP was founded in 1939 by two individuals namely Williams Packard and David Hewlett. Your email address will not be published. Apple is highly dependent on China for its manufacturing and supply chain. Although Samsung is the go to brand for Smartphones, the same cannot be said about its laptop. Toshiba laptops are made to cater for all. 1. Smartphone enthusiast will agree with us that Xiaomi mobile devices are a great deal to buy considering their affordable pricing and excellent built quality. Samsung does not have an equivalent high brand equity for its laptop segment but due to the residual branding of Smartphone, there is greater awareness and adoption of Samsung Laptops. It is unbelievable to say that this company has achieved so much success over the years registering approximately 90 billion USD by 2017. Apple offers a wide range of products, and the company remains a fierce competitor in several markets ranging from laptops, entertainment media to smartphone mobiles. Its main competitors in this global market are Lenovo, HP Inc, Dell, Acer, and Asus with 22.5%, 21.7%, 16.2%, 6.1%, and … Apple is also the market leader in the UK with 49.2% market share, and its two nearest competitors are Samsung, and Huawei with 29.12%, 9.46% market share respectively. Although it lacks in Marketing and Brand equity. Who are the main competitors of Apple in the personal computer market? With a few years have passed on, these two companies even compete fiercely with Dell’s XPS line taking Apple head-on in the PC market. Aside from the success, Apple has gained from its line of Mac computers; their smartphones are also doing well in the global market. Apple is the dominant leader in the global tablet market with 66.32% market share. Pixel smartphones are fierce contenders among the top Apple Competitors. You may also like reading SWOT analysis of Apple Inc & Marketing mix of Apple Inc. Other relevant articles for you are: Advantages and disadvantages of franchising. Personal computer market is highly competitive and constantly changing due to technological innovations and the rapid changes in consumers’ taste. Etiquette: Meaning, Types, Benefits and Basic Rules. Samsung’s Galaxy series and Note series are both premium series which are the major reason for dents in Iphone sales. Supply Chain Disruption. When compared to Apple, Samsung can be the primary competitor to Apple’s Smartphones – The Iphone. As a combined entity, HP struggled through various business hurdles to achieve success as a leading consumer PCs vendor. Comparing the results to its competitors, Apple Inc reported Total Revenue increase in the 3 … You can follow me on Facebook. The phones run on Android operating systems. 4) Hewlett Packard. Its Acer aspire series and travel mate series of computers has given Acer a domineering position in the computer market. Though Apple is the market leader, a sudden rise of Amazon in the third quarter of 2019 is seen as a market changer (Owen, 2019). It is an American multinational computer company that deals in … The top 10 competitors in Apple's competitive set are Microsoft, Dell, Samsung, Lenovo, HP, Sony, ASUS, Google, Huawei, Philips., Panasonic, Facebook, VMware, AWS, Nokia and Fujitsu. Google, Apple’s second largest competitor is very good at software, application software and services, but has only developed a few unsuccessful hardware products. Right from the iPhone, iPod, iPad and even the Macintosh line of computers. This Chinese company has come up with sleek design and in the hearts of its Chinese markets as well as the global market. Samsung has maintained a loyal following of users who report great satisfaction with Samsung’s PCs. Microsoft is also quite famous in other markets like in entertainment products. Apple has 132,000 employees and is ranked 8th among it's top 10 competitors. Apple Inc. is an American multinational technology giant, founded in 1976 by Steve Jobs, Steve, Wozniak, and Ronald Wayne. Microsoft Corporation has made significant contributions to the IT industry. Sony is also a competitor to Apple’s iphone though it nowhere near the level of Samsung in competition with Apple. Among many others, Sony laptops contribute a significant percentage to the brand’s annual revenues and net worth. Post-split, HP Inc., has made tremendous strides as it continues to provide users with quality and affordable products and is. Google, however, has brought in its range of smartphones known as Pixel. Dell is majorly known as a manufacturer of desk-based and mobile PCs. Joe David has years of experience both in the UK and abroad. (2019) Market share held by the leading personal computer vendors worldwide in 2018, available at: (accessed 08 November 2019), Owen, M. (2019) Apple’s iPad still leading global tablet market despite Amazon surge, available at: (accessed 08 November 2019), Statcounter (2019) Mobile Vendor Market Share Worldwide, available at: (accessed 08 November 2019), Statcounter (2019) Tablet Vendor Market Share Worldwide, available at: (accessed 07 November 2019).